New partnership will deliver ‘advertising-as-a-service’ to rail commuters
Proxama PLC, the leading mobile proximity marketing experts, today announced that as part of a wider customer information trial, its beacons have been installed on a number of Chiltern Railways’ Birmingham to London mainline trains.Read More
A unique transport network big data collaboration is set to ease congestion and help put the UK economy on the right track.
Brits will be amongst the first in the world to get chance to try out the latest Internet and personal information management technology, tailored to their travel needs.Read More
Leading train company operators granted innovation funding:
Three leading train operating companies, Arriva UK Trains, Govia Thameslink Railway and First Great Western, have been awarded access to a £6m collaborative innovation fund as a result of entering RSSB’s Train Operator Competition 2015 (TOC’15).Read More
Enable iD is a new joint venture between Stratford-upon-Avon based software development house, Enable International, Sunday Times TopTrack 250 chief exec., Denys C. Shortt OBE and marketing technology specialist, Chris Thompson.
The company will serve manufacturers, brands and organisations, with a focus on creating and connecting ‘smart environments’ that enable individuals to own and effectively trade personal data, in return for a range of lifestyle benefits.