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Enable iD & Proxama Marketing Partnership

New partnership will deliver ‘advertising-as-a-service’ to rail commuters

Proxama PLC, the leading mobile proximity marketing experts, today announced that as part of a wider customer information trial, its beacons have been installed on a number of Chiltern Railways’ Birmingham to London mainline trains.

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Radius Networks RadBeacon X4

Our Choice For OOH Hyper-Local Proximity Services

We reviewed a large range of BLE beacon devices for deployment in and around railway stations as part of our MyJrny integrated mobility project. We were looking robust all-weather devices with robust configuration and management software. After some considerable scrutiny and compliance testing, Radius Networks’ RadBeacon X4, shown below, came out on top.

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